Business Digest, a European publication on management and strategy, has been helping leaders improve their understanding of the corporate environment and its evolution since 1992. They are also a preferred partner of well-known experts such as HEC Executive Education, Key People Clubs, The European Club of Corporate Universities, WDHB Consulting Group and Crossknowledge. For December 2007, they are preparing a special issue on change.
Business Digest plans to devote one dossier solely to Dr Herrero's book, Viral Change, and the implementation of the Viral ChangeTM methodology in actual business situations. The dossier will consist of a 3-page review of the book and one or two interviews with top executives/managers whose companies have implemented Viral ChangeTM.
The Chalfont Project Ltd is delighted by this initiative and is working together with Business Digest to bring their readers full insight into the fresh approach of Viral ChangeTM.