When Business Digest decided to devote a full dossier in their December ’07 issue to Viral Change, they also wanted to show that Viral Change is more than just a concept. So, they interviewed two industry leaders about their experience with Viral Change in their organisations.
When Philip Watts was Director of the sales department within Pfizer Ltd, he knew something had to change. Reps understood the company’s goal and mission, but didn’t really know how to behave towards their colleagues or their customers. That’s when Philip Watts met Leandro and learnt about Viral Change...
Business Digest met up with him and found out all about his experience with with Viral Change within Pfizer.
Read the whole interview here >>
Business Digest is a European publisher on business issues. Please visit their website to find more information on Business Digest articles and to subscribe to their monthly magazine on management and strategy.
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