Different processes and systems

In item 4 of my list, I want to talk about how both Viral Change and traditional change management view the organisational processes and systems.

In the conventional approach, processes and systems are kept inside and well-defined so that the majority in that distribution can repeat them and ensure consistency. Predictability is key.

Viral Change, on the other hand, acknowledges formal processes and systems, but management in Viral Change(TM) mode are very sensitive to the risk of those processes and systems taking over organisational life. Emphasis on behaviours is needed to support processes, versus processes creating behaviours.

If you want to read more about Viral Change, you can read it all in my book of the same title: Viral Change: the alternative to slow, painful and unsuccessful management of change in organisations.