Leandro Herrero to host workshop at the eyeforpharma Sales Force Effectiveness Europe conference 2008

Leandro Herrero - a leading organisational consultant and CEO of The Chalfont Project Ltd (www.thechalfontproject.com) – will be hosting a workshop at eyeforpharma’s 6^th Annual Pharma Conference - Sales Force Effectiveness Europe 2008 in Barcelona.

Leandro Herrero, founder and CEO of The Chalfont Project Ltd (www.thechalfontproject.com) – an international firm of organisational consultants - will be hosting a workshop at the upcoming eyeforpharma Sales Force Effectiveness Europe Conference 2008. Dr Herrero will be addressing pharmaceutical industry experts and innovators from all over the world, focussing on how to improve Sales Force Effectiveness through Behavioural Change the Viral Change way.

Dr Herrero has personally led multiple organisational and cultural changes by applying the Viral Change^TM-way, which is described in his book Viral Change: the alternative to slow, painful and unsuccessful management of change in organisations (meetingminds, December 2006)

“Viral Change as a form of management of change is completely different from the conventional way,” Dr Herrero says. “It represents a truly new way of producing and sustaining changes. In Viral Change mode, a small set of behaviours, spread by a small number of internal activists, propagated like an internal infection of new ideas or routines creates long-lasting, faster and sustainable real change. Viral Change is closer to the dynamics of fashions, fads and infections than to standard management practices. Through Viral Change, the leader’s goal is to create an internal epidemic of success!”

A book signing has been scheduled for Dr Leandro Herrero at lunchtime on 2^nd April, immediately following his keynote address. Attendees will have the opportunity for an informal conversation with Dr. Herrero and signed copies of all his books will be available for purchase following both his keynote address and the workshop.

Dr Leandro Herrero practised as a psychiatrist for more than fifteen years before taking up senior management positions in several leading companies, both in the UK and the US. He is founder and CEO of The Chalfont Project Ltd, an international firm of organisational consultants. Taking advantage of his behavioural sciences background, coupled with his hands-on business experience, he works with organisations of many kinds on structural and behavioural change, leadership and human collaboration. He has published several books, among which The Leader with Seven Faces, Viral Change and New Leaders Wanted (www.meetingminds.com).

The Chalfont Project Ltd (www.thechalfontproject.com) is an international consulting firm of organisation architects with a long-standing presence in the bio-pharmaceutical industry.

The eyeforpharma 6^th Annual Pharma Conference - Sales Force Effectiveness Europe 2008 is an in-depth exploration of the latest strategies, tools and best practices to increase the efficiency and effectiveness of your sales force. The eyeforpharma Sales Force Effectiveness Europe conference will take place at the CCIB, Rambla Prim 1-17, 08019 Barcelona, Spain from Wednesday 2^nd April 2008 through to Friday 4^th April 2008. Mention ‘SPK08’ as a discount code and receive a discount of €550.00 of the standard registration price when you register here.