Thursday, 26 June 2008

Viral Change Book Review

I came across a great blog by Lee Smith (Talking Internal Communication) and he had the following to say about Dr Herrero's book Viral Change:

"I recently finished reading Leandro Herrero's superb book, Viral Change. I was planning to review it here on the blog, but I've just discovered that Kieron Shaw has beaten me to it!

The good news is that Kieron's response to the book was very similar to my own - in Kieron's words, it 'rocked his world'. I wouldn't go quite that far, but it's a seriously impressive book and a must-read for anyone in the business of change.

So, rather than reinventing the wheel, I suggest you check out his review in full on the Viral Change website. It will also be published in the next issue of Melcrum's SCM magazine, for those of you who subscribe.

I can't recommend this book highly enough. Buy it now. Read it and re-read it.

As an internal communicator you'll need to take some of his comments on the chin (Leandro doesn't have many good things to say about traditional approaches to communicating change) but at the heart of it is a sensible and workable methodology for delivering real, tangible behaviour change.

For me Viral Change is up there with John Smythe's Chief Engagement Officer as one of the most important books on employee communication, engagement and change to emerge in the last few years."

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