Wednesday, 10 December 2008

'People like me'

One of the most interesting pieces in the world of social influence mechanisms, both research and practitioners, is Edelman’s trust barometer. The figure/concept of ‘people like me’ has emerged as the most trusted source of communication and possible influence inside organisations. This has significant impact on Viral Change™ programmes and reinforces our practice of focusing on peer-to-peer influence. The whole report is worth reading. Thanks Edelman!