Monday, 9 February 2009

Dr Leandro Herrero to deliver a key note address at the eyeforpharma conference in Barcelona on the 3rd March 2009

Dr Leandro Herrero will deliver a key note address at the eyeforpharma conference ‘Sales Force Effectiveness 2009’ in Barcelona on the 3rd March 2009. Under the title ‘Viral, beta and long tail: how to invent the nee pharma company’ , Dr Herrero will address the challenges which pharmaceutical companies face to differentiate themselves. The key points for this presentation are:

  • Viral, beta and long tail: inventing the new pharma company
  • Experimenting with business models and living with several coexisting ones
  • Neither top-down, nor flat: viral centres of leadership and collective imagination
  • The revenge of the niches
  • The long tile of people inside, its HR nightmare, and the (almost) end of the internal ladder
  • Non-negotiable core: all the rest in beta mode

Eyeforpharma is a leading provider of strategic information for pharmaceutical companies and the organiser of annual conferences such as this one entitled ‘Sales Force Effectiveness 2009’ (Europe)

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