Friday, 3 April 2009

My favourite G20 picture: one at a time ( = Viral)

Can’t remember any other time when anybody being pictured arriving to 10 Downing street, official residence of British Prime Ministers, was done so shaking hands with the policemen at the door. It may have happened but haven’t seen it.... Here you have it now. This is the best of G20, believe me. Obama gets it. Obama is viral in nature – here my Viral Change™ interest. In his presidential routes he promised to people A, and B and C ... and then added, ‘whatever it takes, on a person at a time, one family at a time’. Contrast this with our management practices. When was the last time you heard ‘an employee at a time, an individual at a time’? We go for everybody, everywhere in those massive change management or communication programmes, the antithesis of Viral Change™. Viral Change is indeed one-at-at-time change.... Role modelling provided by Change Champions... One generates three, generates 5 etc. It is viral influence. It is this handshake of the picture.

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