Viral Change (TM): CIPR Inside event an evening with Viral Change author Leandro Herrero

Se Lee's Smith call to this meeting
Deliggted to be back to CIPR
Leandro
Talking Internal Communication...: Free CIPR Inside event an evening with Viral Change author Leandro Herrero

Viral Change (TM) in a nutshell

VIRAL CHANGE™ is the alternative to slow, painful and unsuccessful management of change in organisations.

The traditional model is linear: big change needs a big set of initiatives cascaded down via big communication programmes. In VIRAL CHANGE™, a small set of behaviours spread by a small number of people through their networks of influence create massive behavioural tipping points, translated into new routines and 'cultures' (new ideas established, new ways of working, new process adoption, new culture). Viral Change is about creating an internal epidemic of success in whatever way you have pre-defined success. And yes... it works.

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Saturday, 23 May 2009

CIPR Inside event an evening with Viral Change author Leandro Herrero

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