Wednesday, 22 July 2009

Innovactions changes behaviours into continuing innovation

London – July21, 2009 - Innovation is back on the radar in many organizations, driven in part by recent movements such as ‘crowdsourcing’, open innovation and the wikinomic world. Interesting is that a lot of airtime is given to ‘processes for innovation’, which are focused on generating and capturing so-called ‘innovative ideas’.

In Innovactions, Leandro Herrero explains that capturing those ideas will only take your organization so far. “Processes and skills are indeed valuable,” he admits, “but creating an environment that is wide open to inquiry, curiosity and perpetual re-invention will ensure that innovation is no longer a word in your organization, but a behaviour. And not just any behaviour, but one that will lead your company to flourish.”

In this new book, the author focuses on analyzing the components that are needed to create a culture of innovation, with a heavy emphasis on what people do (or don’t do) to achieve (or miss) a goal. These innovative behaviours the author describes as ‘disruptive’, following the thread in his previous book Disruptive Ideas.

Debunking the myth that the capacity to innovate is allegedly connected to the size of the organization or the type of industry, Innovactions will appeal to any manager and leader interested in creating the socio-environmental conditions for innovation within their company. The simple management tools provided by the book will help them create a culture in which different forms and degrees of innovation can co-exist and flourish.

Leandro Herrero was a practicing psychiatrist for many years before holding senior leadership positions in top league business organizations. He is currently CEO of The Chalfont Project Ltd, an international group of organizational consultants, which he co-founded. His previous books include The Leader with Seven Faces, Viral Change, New Leaders Wanted – Now Hiring! and Disruptive Ideas, also published by meetingminds.

Innovactions - Escape from the me-too company
meetingminds, October 2009
£20.00/US $29.00 - Paperback, 200 pages
ISBN: 978-1-905776-06-1
Available to pre-order at:,,,, and many other (online) bookshops and outlets.

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