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"HOMO IMITANS" has been published and is available as from April 2011.

'INNOVACTIONS' is delayed to the beginning of 2012. Watch this space.

'IDEAS ROMPEDORAS' is the Spanish version of 'DISRUPTIVE IDEAS' -It is now published by Empresa Activa

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Sites worth following

  • David Brain author of Crowd Surfing
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  • Seth Godin master of marketing (amongst other things)
  • TED (ideas worth spreading) - Blog

Thursday, 17 September 2009

IDEAS ROMPEDORAS: LAS REGLAS DEL CAMBIO VIRAL PARA TRANSFORMAR OR GANIZACIONES: en su libreria Casa del Libro

'Disruptive Ideas' in Spanish is here

IDEAS ROMPEDORAS: LAS REGLAS DEL CAMBIO VIRAL PARA TRANSFORMAR OR GANIZACIONES: en su libreria Casa del Libro


Posted by Dr Leandro Herrero at 19:25

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What is Viral Change (TM)

Viral Change (TM) in a nutshell

VIRAL CHANGE™ is the alternative to slow, painful and unsuccessful management of change in organisations.

The traditional model is linear: big change needs a big set of initiatives cascaded down via big communication programmes. In VIRAL CHANGE™, a small set of behaviours spread by a small number of people through their networks of influence create massive behavioural tipping points, translated into new routines and 'cultures' (new ideas established, new ways of working, new process adoption, new culture). Viral Change is about creating an internal epidemic of success in whatever way you have pre-defined success. And yes... it works.

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