Friday, 8 January 2010


Dr Herrero has been invited to attend and provide a keynote speech at Worldwork's MANAGING CHANGE ACROSS CULTURES INTERNATIONAL CONSULTANTS’ WORKSHOP at the The Moller Centre, Churchill College, University of Cambridge, Storey’s Way, Cambridge CB3 ODE Cambridge, UK, 15th-16th January 2010.

Research shows that the success rate of change initiatives, even in mono-cultural environments, is very low. Global organisations often look for support from consultants and facilitators to guide them in the even more complex task of managing change in a cross-cultural context.How can we help ensure that changes such as the global roll out of processes or the worldwide diffusion of innovation can occur with a higher degree of success?This workshop is aimed at internationally oriented consultants, trainers, MBA faculty and facilitators who want to offer effective tools and approaches for their clients in the area change management. The focus will be on managing change in a Western/Chinese context but the process is designed to build awareness and skills in managing the factors in any cross-border change process.The two-day workshop will bring together a unique blend of talents and tools for participants to explore, at first hand, cutting-edge approaches, role-plays, mini-cases and computer based simulations by the authors themselves.The workshop will include:Experiencing a full session of the LingHe computer simulation and learning how to optimise it’s use in a variety of developmental contexts connected to managing change across culturesExperimenting with role-plays designed to explore the behavioural factors necessary to build trust and influence key change agents at a local levelHow to use mini-case studies to stimulate understanding of alternative strategies in dealing with the challenges of introducing change across cultures.An overview of the Viral ChangeTM approach developed by the book’s author and change guru Leandro Herrero. Clear links will be made between Leandro’s approach and the change algorithms used in LingHe.This workshop launches the distribution of LingHe within the WorldWork network for which we have negotiated special rates for it’s use by all participants attending.David Trickey, WorldWork’s New Product Development Director is at present working on a large scale cultural change process with Leandro Herrero, and both David and Nigel have delivered workshops with Prof. Albert Angehrn for organisations such as IKEA, Fiat, IVECO and The Scottish Government.If you would like to book a place or have further information please write to

No comments: