It's what you say, not who you know. Or is it?

I find the musings of Seth Godin inspiring. In one of his recent blog posts, Viral growth trumps lots of faux followers (http://sethgodin.typepad.com/seths_blog/2010/02/viral-growth-trumps-lots-of-faux-followers.html), he says that good ideas are the secret to viral growth. Imagine the power of a great idea spread by a person who is well-connected, not to faux followers but to those who believe in, care about, or admire him or her. This is the type of person that will facilitate massive behavioural tipping points required to foster change. It is therefore not only what you say, but to whom you say it.