Wednesday, 29 December 2010

Nudge is given the elbow as economists move on to 'N squared' - Yahoo! UK & Ireland Finance

The shortcomings of a nudge-only approach to behavioural management are highlighted more and more everyday. Nudge theory fits into the ‘triggering’ of behaviours, whilst Viral Change™ takes care of diffusion and sustainability of the behaviours. More to come in my book HOMO IMITANS available in February 2011

Nudge is given the elbow as economists move on to 'N squared' - Yahoo! UK & Ireland Finance

Saturday, 11 December 2010

Happy Christmas to all



A very Happy Christmas to all. Back in the new Year with new plans, the expansion of the Viral Change™ Global Network and the launch of my new book HOMO IMITANS in February.