Viral Change (TM): HOMO IMITANS TO BE PUBLISHED IN APRIL 2011

Homo Imitans by Leandro Herrero will be published April 2011.
Browse about the book at http://www.homoimitans.com/

Viral Change (TM) in a nutshell

VIRAL CHANGE™ is the alternative to slow, painful and unsuccessful management of change in organisations.

The traditional model is linear: big change needs a big set of initiatives cascaded down via big communication programmes. In VIRAL CHANGE™, a small set of behaviours spread by a small number of people through their networks of influence create massive behavioural tipping points, translated into new routines and 'cultures' (new ideas established, new ways of working, new process adoption, new culture). Viral Change is about creating an internal epidemic of success in whatever way you have pre-defined success. And yes... it works.

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Monday, 7 February 2011

HOMO IMITANS TO BE PUBLISHED IN APRIL 2011

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