Dr Leandro Herrero provides keynote at 9th Annual SFE Europe Conference in Dusseldorf on 29th March 2011

Dr Leandro Herrero has once again been invited to provide a keynote speech at eyeforpharma's 9th Annual SFE Europe Conference at Hilton Dusseldorf on 29th March 2011.

Taboos, sacred cows and no-go zones: the pharma industry needs more than a miracle
Leandro Herrero
CEO The Chalfont Project; Managing Partner Viral Change L.L.P.

· Game change and small change: the industry appetite to challenge default positions
· Myths that give us comfort and comforts that preserve the myths
· Evolution, transformation, revolution? How the industry masters ‘external locus of control’
· Disruptive ideas as a way forward: an uncomfortable blueprint for change

You will also be able to enter a draw at this event to receive a free copy of his new book Homo imitans which will be available at the end of March 2011