Dr Leandro Herrero, CEO of The Chalfont Project and Managing Partner of Viral Change, says top-down, didactic communication doesn't achieve anything. He says if you really want to make a difference in an organisation you need peer-to-peer influence and social copying. read more here ....
Friday, 13 May 2011
Dr Herrero Challenges conventional thinking on traditional top down communication at IOIC Conference in Bournemouth
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment