Friday, 13 May 2011

Dr Herrero Challenges conventional thinking on traditional top down communication at IOIC Conference in Bournemouth

Dr Leandro Herrero, CEO of The Chalfont Project and Managing Partner of Viral Change, says top-down, didactic communication doesn't achieve anything.

He says if you really want to make a difference in an organisation you need peer-to-peer influence and social copying. read more here ....

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