Homo Imitans and Viral Change (TM): Pass it on! Review of Homo Imitans by Chris Rodgers (Informal Coalition)

A brief look at Leandro Herrero’s latest thoughts on his Viral ChangeTM approach to orchestrated social change.
Early in 2008, I set out my thoughts on Leandro Herrero’s book Viral ChangeTM (here). Much (though not all) of his thesis on ‘how change happens’ resonates with my own informal coalitions view of organizational dynamics. In his latest book, imaginatively titled Homo Imitans, Herrero further emphasizes his view that social copying and social imitation (hence “Imitans”) can play a powerful role in an orchestrated approach to organizational (and wider social) change. (Read more.........)