Social infection is catching on

Social infection is catching on
Latest news from Institute of Internal Communications (UK)
Wednesday, 22 June 2011 20:10


Your company needs you…or people very much like you.

Changing employee behaviour in the workplace is the holy grail for communicators and traditionally it’s been led from the top by senior managers.

But Dr Leandro Herrero says that’s the wrong way round because the main way behaviour changes is by social infection – i.e. we copy ‘people like us’.

“The idea of senior managers as role models is completely overestimated,” says Leandro. “Even the idea that these guys have more power than anybody else is overestimated

(read the article below)


Social infection is catching on