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Recommended Articles

  • Changing the way we think about change: How does Viral Change work?
  • Culture 2.0: viral, beta, collective sense making, long tail. PART 1
  • Embracing Change

New books

"HOMO IMITANS" has been published and is available as from April 2011.

'INNOVACTIONS' is delayed to the beginning of 2012. Watch this space.

'IDEAS ROMPEDORAS' is the Spanish version of 'DISRUPTIVE IDEAS' -It is now published by Empresa Activa

Connected Sites

  • Leandro Herrero's events calendar
  • The Disruptive Ideas Project
  • The Leader with Seven Faces
  • Dr Herrero's consulting firm
  • www.leandroherrero.com
  • Leandro's publisher

Sites worth following

  • David Brain author of Crowd Surfing
  • Garr Reynolds - master of presentations
  • Lee Smith's Talking internal communications
  • Mark Turrell, CEO of Imaginatik
  • Poptech (conference and blog) most interesting minds
  • Seth Godin master of marketing (amongst other things)
  • TED (ideas worth spreading) - Blog

Friday, 3 February 2012

Sir Howard Bernstein, a CMI Companion and CEO of Manchester City Council, on the skills and behaviours needed to achieve public service reform.

http://www.managementtoday.co.uk/opinion/1113167/chartered-management-institute-opinion/


Posted by Allison Spargo at 10:33

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Leandro Herrero - Consultant : Author : Speaker

What is Viral Change (TM)

Viral Change (TM) in a nutshell

VIRAL CHANGE™ is the alternative to slow, painful and unsuccessful management of change in organisations.

The traditional model is linear: big change needs a big set of initiatives cascaded down via big communication programmes. In VIRAL CHANGE™, a small set of behaviours spread by a small number of people through their networks of influence create massive behavioural tipping points, translated into new routines and 'cultures' (new ideas established, new ways of working, new process adoption, new culture). Viral Change is about creating an internal epidemic of success in whatever way you have pre-defined success. And yes... it works.

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Resources on Viral Change(TM)

  • Browse through Viral Change in Google Book Search
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  • Listen to an audio interview with Leandro on Viral Change
  • Reader Views review of Viral Change
  • Viral Change in Wikipedia
  • Viral Change: on-demand presentation

Blog Coordinator

Blog Coordinator
Leandro Herrero

Categories

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Blog Archive

  • ▼  2012 (5)
    • ▼  February (4)
      • Dr Herrero speaking at European Communication Summ...
      • Meet Dr Herrero at Eyeforpharma Sales & Marketing ...
      • Chicago Ceasefire: a successful programme using vi...
      • Sir Howard Bernstein, a CMI Companion and CEO of M...
    • ►  January (1)
      • BOOKS AVAILABLE ON ITUNES .....
  • ►  2011 (12)
    • ►  October (1)
      • Dr Leandro Herrero invited to provide keynote spee...
    • ►  August (2)
      • VINTAGE FROM Seth's Blog: The warning signs of def...
      • The behavioural 'why' of the London riots
    • ►  June (1)
      • Social infection is catching on
    • ►  May (4)
      • A TALE OF TWO WORLDS - CHAPTER 3 FROM HOMO IMITANS...
      • Homo Imitans and Viral Change (TM): Pass it on! Re...
      • Dr Herrero Challenges conventional thinking on tra...
      • Dr Herrero's new book, Homo Imitans launched May 2...
    • ►  March (1)
      • Dr Leandro Herrero provides keynote at 9th Annual ...
    • ►  February (3)
      • Meet Dr Herrero at Viral Change(TM) Seminar in Cop...
      • HOMO IMITANS TO BE PUBLISHED IN APRIL 2011
      • What Makes a Company Good to Work For? | Co.Design...
  • ►  2010 (16)
    • ►  December (2)
      • Nudge is given the elbow as economists move on to ...
      • Happy Christmas to all
    • ►  July (1)
      • Dr Herrero presents Viral Change(TM) Methodology t...
    • ►  June (2)
      • Apple Nation from Fast Company. Useful to all of ...
      • A 15 minute live video on the essence of Viral Cha...
    • ►  May (2)
      • A culture of safety or a culture of training in sa...
      • Re-invent (are you really needed?)
    • ►  April (1)
      • The future of pharma: rebooting for new business m...
    • ►  March (3)
      • Jamie Oliver's TED Prize wish: Teach every child a...
      • Dr Herrero's book tops the CIPR List ...
      • It made me think ...
    • ►  February (3)
      • On company rituals and those 'big events' of Homo ...
      • It's what you say, not who you know. Or is it?
      • Tokyo - City of Contrasts, and Some Thoughts aroun...
    • ►  January (2)
      • Viral Change (TM) is good leadership in action
      • MANAGING CHANGE ACROSS CULTURES
  • ►  2009 (29)
    • ►  December (1)
      • Another Power Law for the collection
    • ►  November (6)
      • Dr Leandro Herrero to speak at Imaginatik's Global...
      • Dr Leandro Herrero to provide Keynote Speech at Ey...
      • Innovation is a perfect focus for Viral Change- In...
      • Almost hilarious comments to the article' Let’s Ki...
      • A long and winding road to successful change? I th...
      • Are we being served?
    • ►  October (4)
      • Another Power Law: Twitter this time
      • The Power Law of Viral Change (TM) is also the Pow...
      • Simultaneous translators virally infected
      • Homo Imitans
    • ►  September (3)
      • IDEAS ROMPEDORAS: LAS REGLAS DEL CAMBIO VIRAL PARA...
      • Key Viral Change(TM) Principles - another summary!...
      • New Viral Change short summary
    • ►  July (1)
      • Innovactions changes behaviours into continuing in...
    • ►  June (1)
      • The Viral Change Partnership - A call to join a st...
    • ►  May (4)
      • From Penny Power, founder of ecademy
    • ►  April (6)
    • ►  March (1)
    • ►  February (2)
  • ►  2008 (46)
    • ►  December (1)
    • ►  November (3)
    • ►  October (3)
    • ►  September (4)
    • ►  August (5)
    • ►  July (1)
    • ►  June (5)
    • ►  May (4)
    • ►  April (3)
    • ►  March (8)
    • ►  February (3)
    • ►  January (6)
  • ►  2007 (32)
    • ►  December (7)
    • ►  November (9)
    • ►  October (10)
    • ►  September (2)
    • ►  August (4)
 
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