Saturday, 25 August 2012

How social movement also fade - and a reply

Meta activism is a wonderful think-tak tracking social movements. This is a recent post on how these are fading and their interpretation.
2012 As The Morning After: Citizen Movements Lose Momentum | Meta-Activism Project
Viral Change (TM) orehestrates socila movements  and in doing so we are aware of the need to do it 'in campaign style'. This is my response to their blog post:


"The ups and downs of a social movement, both of the type you are tracking and study and the ‘internal within the organization’ that we orchestrate (www.viralchange.com) are a sign of health. Any scaled-up social movement needs to peak and come down. There is no such a thing as stable social movement. As movement it will trigger changes in the system (societal, organizational) which they themselves may spread and stabilize but the movement is the engine and an engine cannot run permanently over-heated. A good orchestration of the movement (very difficult to achieve in emergent societal) should cater for peaks and lows and adopt a campaign style where ‘pulses’ are planned in a recurrent way. This is how we do it inside large organizations. A one off, top down ‘tsunami approach’ (PUSH) as we call it will fade without the readiness of bottom-up (PULL) system. See www.homoimitans.com . What we are seeing is normal but orchestrators should be aware of the need for, dare I say, managing and crafting the movement. The role of the digital world is of course a modifying important one – and you are experts in understanding this "

Wednesday, 22 August 2012

A New Kind Of Social Science For The  21st century | Conversation | Edge

I believe that Nicholas Christakis is making one of the greatest contributions to the understanding of the communalities between biological infection, idea infection and behavioural infection. I have widely acknowledged his work in mine and in particularly quoted in Homo Imitans, the art of social infection: Viral Change in action. Mo vote for the Prize Nobel in Transdisciplinary Sciences (which needs to be invented). His work is fundamental to understand many principles of our Viral Change™ . Here ins an interview in Edge

A New Kind Of Social Science For The  21st century | Conversation | Edge

Tuesday, 21 August 2012

Crash diets and good habits ( and the organization)

"Organizations can always benefit from better habits. Every day"

Seth's Blog: Crash diets and good habCrash diets and good habits
Crash diets don't work.

They don't work for losing weight, they don't work for making sales quota and they don't work for getting and keeping a job.

The reason they don't work has nothing to do with what's on the list of things to be done (or consumed). No, the reason they don't work is that they don't change habits, and habits are where our lives and careers and bodies are made.

If you want to get in shape, don't sign up for fancy diet this or Crossthat the other thing. No, the way to get in shape is to go to the gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there...

If you want to make sales quota, get in the habit of making more sales calls, learning more about your market and generally showing up. If you show up, with right intent, you'll start making sales. The secret isn't a great new pitch or a new pair of shoes. The secret is showing up.

Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself.

Organizations can always benefit from better habits. Every day. Do that first.