Friday, 15 February 2013

The Grand Davos Award from the World Communication Forum awarded to Dr Leandro Herrero


The Grand Davos Award from the World Communication Forum awarded to Dr Leandro Herrero (Davos, February 2013)

On Thursday 7th of February, Dr Herrero received the Grand Davos Award at the Gala dinner of the World Communications Forum in Davos. The award, known as 'the best of the best' was in recognition of his inspirational contribution to the Forum through his presentation on Viral Change".  The interest in the approach, methodology and philosophy behind Viral Change" was extremely well received and prompted an unscheduled change to the programme to allow a dedicated time for Q&A. 

The World Communications Forum (http://www.forumdavos.com/index.php)  gathers PR, Internal Communications, Corporate Affairs, digital marketers and other professionals in the communications/marketing arena from many countries around the world. The approach and practicalities of Viral Change" (bottom up, grassroots, behavioural based, scale up/viral, informal organisation, storytelling and backstage leadership) particularly appealed to the diverse audience.

Great news!

Lucy Marshall
Viral Change Global LLP