An excerpt from the book Homo
Imitans by Leandro Herrero:
In my adopted home country,
England, you send your children either to public school or private school.
Those who can afford private education will shop around. Parents usually visit
nearby schools, look at the facilities, talk to headmasters, listen to their
‘spiel’ of “children
are very happy here, this is what makes us different”, check the fees and make a
decision. All those bits of information get to your brain together with “Mary takes her children
here. You know Mary? The lawyer you met at that party?” And the combination of all
this, allows you to decide ‘freely’ where to send your children. So, Mary and
you meet in the car park for years to come. When somebody has just been hired
and goes to the office on his first day, he is given a tour of the place and
perhaps an induction plan. There are Standard Operating Procedures (SOP) to
follow, training courses to join and detailed instructions on how to fill in an
expense sheet. In other words, lots of formal ‘onboarding’ stuff. But the SOP
does not contain all the rules or the hundreds of things that occupy 90% of
your time in daily life. They are not written down. Is it better to bump into
each other in the corridor as a way to meet people or to request
formal meetings through Outlook instead? Is it better to desert the floor en
masse at lunchtime or to unpack plastic
containers and free your cucumber sandwiches in solitude instead? Is it better
to wear a tie or to avoid embarrassment for
being the only one who does?
Is it better to chat across the
dividing screens or to enjoy monastic silence behind closed office doors? Is it
better to have meetings in the cafeteria or in meeting rooms? Is it better to
put everything into PowerPoints or to have a dialog without visuals?
By day three the new recruit has
unconsciously adopted hundreds of unwritten rules which truly define ‘the
culture’.
We are influenced by others in an
incredible way. This statement is silly. It is obvious. However, many people
spend a lot of time fighting against the fact that this is actually the case.
We all want to be unique, different and not part of the crowd. But we are definitely
influenced by others. What’s more, friends and friends of friends seem to have
a particularly strong power over us. It is not entirely clear why, but many
studies, some of them quoted in this book, show that this is the case. In a
very important American study where more than 12,000 people were followed over
three decades, it was shown that people were at a greater risk of becoming
obese when a close friend became obese. We’ll talk more about this later.
Obesity! Friends! Interestingly, in this large study, friends were
statistically well above the influence from spouse or siblings.
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