Leandro Herrero keynote speaker at the eyeforpharma Sales Force Effectiveness Europe conference 2008

Leandro Herrero - a leading organisational consultant and CEO of The Chalfont Project Ltd (www.thechalfontproject.com) – will be a keynote speaker at eyeforpharma’s 6^th Annual Pharma Conference - Sales Force Effectiveness Europe 2008 in Barcelona.

Dr Leandro Herrero, founder and CEO of The Chalfont Project Ltd (www.thechalfontproject.com) – an international firm of organisational consultants - will be a keynote speaker at the upcoming eyeforpharma Sales Force Effectiveness Europe Conference 2008.

Dr Herrero will address conference attendees on April 2^nd 2008 during his keynote speech, entitled: Pharma SFE 2.0 – How to go beyond ‘more-of-the-same’ processes, IT, and standard solutions and engage in true business transformation’.

In his speech, he will discuss the following:

• Five key transformations still on the to-do list:how to jump from ‘me-too’ evolution to true organisational leadership
• Overcoming the pharma change management motto: ‘Change is great, you go first’
• ‘The emperor has no clothes’ and your CRM has no customers: is customer-centrism in pharma a myth?
• Seven deadly fallacies in pharma SFE: how business transformation is impaired by disconnected structures, processes and behaviours

He will also touch on further transformations of Sales Force Effectiveness models, with focus on new Web 2.0 and Enterprise 2.0 technologies that have the potential to redesign organisational cultures.

A book signing has been scheduled for Dr Leandro Herrero at lunchtime on 2^nd April, immediately following his address. Attendees will have the opportunity for an informal conversation with Dr. Herrero and signed copies of all his books will be available for purchase.

Dr Leandro Herrero practised as a psychiatrist for more than fifteen years before taking up senior management positions in several leading companies, both in the UK and the US. He is founder and CEO of The Chalfont Project Ltd, an international firm of organisational consultants. Taking advantage of his behavioural sciences background, coupled with his hands-on business experience, he works with organisations of many kinds on structural and behavioural change, leadership and human collaboration. He has published several books, among which The Leader with Seven Faces, Viral Change and New Leaders Wanted (www.meetingminds.com).

The Chalfont Project Ltd (www.thechalfontproject.com) is an international consulting firm of organisation architects with a long-standing presence in the bio-pharmaceutical industry.

The eyeforpharma 6^th Annual Pharma Conference - Sales Force Effectiveness Europe 2008 is an in-depth exploration of the latest strategies, tools and best practices to increase the efficiency and effectiveness of your sales force. The eyeforpharma Sales Force Effectiveness Europe conference will take place at the CCIB, Rambla Prim 1-17, 08019 Barcelona, Spain from Wednesday 2^nd April 2008 through to Friday 4^th April 2008. Mention ‘SPK08’ as a discount code and receive a discount of €550.00 of the standard registration price when you register here.

Leandro Herrero to host workshop at the eyeforpharma Sales Force Effectiveness Europe conference 2008

Leandro Herrero - a leading organisational consultant and CEO of The Chalfont Project Ltd (www.thechalfontproject.com) – will be hosting a workshop at eyeforpharma’s 6^th Annual Pharma Conference - Sales Force Effectiveness Europe 2008 in Barcelona.

Leandro Herrero, founder and CEO of The Chalfont Project Ltd (www.thechalfontproject.com) – an international firm of organisational consultants - will be hosting a workshop at the upcoming eyeforpharma Sales Force Effectiveness Europe Conference 2008. Dr Herrero will be addressing pharmaceutical industry experts and innovators from all over the world, focussing on how to improve Sales Force Effectiveness through Behavioural Change the Viral Change way.

Dr Herrero has personally led multiple organisational and cultural changes by applying the Viral Change^TM-way, which is described in his book Viral Change: the alternative to slow, painful and unsuccessful management of change in organisations (meetingminds, December 2006)

“Viral Change as a form of management of change is completely different from the conventional way,” Dr Herrero says. “It represents a truly new way of producing and sustaining changes. In Viral Change mode, a small set of behaviours, spread by a small number of internal activists, propagated like an internal infection of new ideas or routines creates long-lasting, faster and sustainable real change. Viral Change is closer to the dynamics of fashions, fads and infections than to standard management practices. Through Viral Change, the leader’s goal is to create an internal epidemic of success!”

A book signing has been scheduled for Dr Leandro Herrero at lunchtime on 2^nd April, immediately following his keynote address. Attendees will have the opportunity for an informal conversation with Dr. Herrero and signed copies of all his books will be available for purchase following both his keynote address and the workshop.

Dr Leandro Herrero practised as a psychiatrist for more than fifteen years before taking up senior management positions in several leading companies, both in the UK and the US. He is founder and CEO of The Chalfont Project Ltd, an international firm of organisational consultants. Taking advantage of his behavioural sciences background, coupled with his hands-on business experience, he works with organisations of many kinds on structural and behavioural change, leadership and human collaboration. He has published several books, among which The Leader with Seven Faces, Viral Change and New Leaders Wanted (www.meetingminds.com).

The Chalfont Project Ltd (www.thechalfontproject.com) is an international consulting firm of organisation architects with a long-standing presence in the bio-pharmaceutical industry.

The eyeforpharma 6^th Annual Pharma Conference - Sales Force Effectiveness Europe 2008 is an in-depth exploration of the latest strategies, tools and best practices to increase the efficiency and effectiveness of your sales force. The eyeforpharma Sales Force Effectiveness Europe conference will take place at the CCIB, Rambla Prim 1-17, 08019 Barcelona, Spain from Wednesday 2^nd April 2008 through to Friday 4^th April 2008. Mention ‘SPK08’ as a discount code and receive a discount of €550.00 of the standard registration price when you register here.

Viral Change will come to the rescue of ‘Enterprise 2.0’ transformations

Dr Leandro Herrero will be a keynote speaker at the eyeforpharma Sales Force Effectiveness Conference in Barcelona (2 - 4 April 2008). He will be focussing on how to go beyond ‘more of the same’ and on how to engage in true business transformation.

Dr Herrero will also be leading a workshop at the event, which will focus on how Viral Change can increase the Sales Force Effectiveness.

eyeforpharma is the market leader in pharmaceutical conferences, bringing pharma strategies to the busy executive. Dr Herrero is a frequent speaker at their events and was voted ‘Best Speaker’ at last year’s Monaco event.

You can register for the event here.

Enter the discount code ‘SPK08’ and receive €550 off any standard priced conference pass! Register now because the event WILL sell out!

Leading change through the business-technology interaction in the ‘Enterprise 2.0’ culture.

Dr Leandro Herrero has been invited to speak at the quarterly meeting of CIO Connect in London (29 January 2008). He will show how you can lead change the Viral Change-way in the ‘Enterprise 2.0’ culture through the business-technology interaction.

The title of his presentation is: 'Viral Change: the alternative to traditional management of change processes. Leading change through the business-technology interaction of the 'Enterprise 2.0' culture.'

CIO Connect is the London-based networking organisation to which top CIOs and their core teams below. The quarterly meeting is a top networking event open to all CIO Connect members.

For more information on CIO Connect and to contact them to become a member, please click here.